Hm eytys. Eytys x H&M 2020-01-15

Cult Chunky Shoe Brand Eytys Joins Forces With H&M

hm eytys

The group last month said it would close Cheap Monday, a label geared to younger clients. What's more, you can also get your feet stuck into a seriously good black and white pair. For those already planning for summer vacations, there are also pool available in snakeskin and patent black mock croc with a textured, elevated flatform sole and for something more winter-ready, there are some black lace-up. Your inbox is about to get a lot more stylish! Eytys first made its name with its streamlined, gender-neutral trainer styles, instantly becoming a hit with editors and discerning sneaker lovers. As the story of Eytys began with the cult, thick-soled sneakers, this homage collection reflects that by introducing chunky footwear and unisex designs to the high street. Plus, don't miss out on all your Member rewards, birthday offer and special invites to events! Unsurprisingly, however, it's the shoes in the collection which really stand out.

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hm eytys

This is the collaboration unisex clothing enthusiasts have been waiting for — a s recently announced, and the iconic brand have joined forces to come out with a unique collection of genderless fashion. Tap the link in bio for more. The latest collaborative effort from Swedish design megalith is a case in point. The collection is landing online and in selected stores on January 24th, 2019 so keep your eyes peeled! Get excited for exclusive deals, trend alerts, first access to our new collections, and more. Want to know more about Eytys? Colors will include dark green, bright yellow, khaki, dark blue, black and white, while materials will include snakeskin prints, fake patent leather and stiff cotton. The rest is Swedish fashion history. It has been so much fun to explore new ways to modify the classic, with new textures and new materials.

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Unisex Insider Fashion Brought to the Masses: H&M x Eytys

hm eytys

The apparel offering boasts tees, graphic sweatshirts, a button-up shirt, vinyl jackets, denim jeans and pants and for accessories you can choose from socks, a belt with silver ring detailing and a chunky silver-tone chain. To put them in a context of a concentrated collection with other products. This January the Swedish high-street brand has joined forces with Stockholm-based label Eytys for a unisex collection of shoes, clothing and accessories. The capsule collection features several shoe models as well as garments, all with the significant Eytys look. The collection is all about proportions — creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear.

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H&M Teams With Eytys for Gender Neutral Collection

hm eytys

In the meantime, why not check out? Eytys is all about playing with proportions and materials. When we wanted to do a heavy cotton jersey sweater for this collection, we sourced the driest, heaviest cotton jersey I could find. But, like this holiday shopping season, this awards season is compressed. Yes, email me my member rewards, special invites, trend alerts and more. With this collaboration we want to offer our customers a total look that is all about chunky statement shoes and mindful proportions that are genderless.

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Unisex Insider Fashion Brought to the Masses: H&M x Eytys

hm eytys

That was when our identities were formed, when clothing and sneakers became important. The Stockholm-based designer started with a chunky unisex shoe inspired by old American military uniforms, which is reimagined again for the collection and serves as the foundation. . Clothing and accessories offer loose silhouettes and boxy designs, with fuss-free materials coming to the fore. The collaboration comes as the Swedish retailer undergoes a vast restructuring in a bid to beef up online services and speed up supply chains to catch up with rivals.

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Cult Chunky Shoe Brand Eytys Joins Forces With H&M

hm eytys

Entirely unisex, the collection consists of boxy faux patent leather jackets, postman trousers in stiff cotton and hardcore raw denim jeans. Description recruited Swedish label for a gender neutral collection. From the chunky white kicks to the heavy-duty boot-trainer hybrid that have become a signature for Eytys, to the plimsolls that come in black, orange or white, there's something for everyone. Because why should a sneaker not be? The genderless, no-fuss, fashion-forward line will include sneakers, shoes and boots in leather, suede and cotton canvas along with jackets, tops, trousers and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. As well as a color palette encompassing dark green, bright yellow, khaki, dark blue, black and white, the collection also features pieces in snakeskin prints, stiff cotton and fake patent leather.

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Cult Chunky Shoe Brand Eytys Joins Forces With H&M

hm eytys

Or rather the lack of it. Finished in a pearly off-white and featuring Eyty's unique, bigger is better sole, it's just the thing for stomping your way through the festive season. Chunky statement shoes are key pieces, with thick soles and neutral colours appealing to both sexes. But after initial brainstorming, it was decided that a full collection — shoes, clothes and accessories — would enable our customers to really experience the whole brand aesthetic and ethos. Fashion-forward, normcore and Scandi-chic are just some of the words that come to mind when looking at the collection. Shoes will be offered in boxes decorated with artwork by painter Zoe Barcza. The assortment includes a wide variety of materials and textures matched with simple structures and palettes to allow effortless mix-and-match possibilities.

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Cult Chunky Shoe Brand Eytys Joins Forces With H&M

hm eytys

You can have a sneak peek of some of the items. To us, the difference between the male body and the female body has never been an issue. With chunky footwear, faux patent-leather jackets, cotton trousers and graphic T-shirts, this collection has something for everyone. Swedish brand , perhaps most well-known for their cult-favorite chunky sneakers, has just revealed its teaming up with none other than for a gender-fluid collaboration. All of the shoes will come in boxes decorated by painter Zoe Barcza. Our favourite piece in the collection, however, is this brilliantly fugly take on the dad trainer. Despite their ultra-minimal approach, or perhaps because of it, the Stockholm-based Eytys is recognized as a fashion-forward leader for exploring androgynous silhouettes and modern workwear-inspired designs.

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